Solely dedicated to sizes 14-30
3200 Folsom Blvd @ 32nd St. Sacramento, CA
Call: 916.538.6615
  • For May 2016, we got a glamorous taste of a real California ranch style wedding thanks to our dear partner,  Darcie Swedelson of A Dazzling day Weddings.. by Darcie. We also had the great pleasure of teaming up with Nikki Hancock of Nikki Hancock Photography for the first time. These two women brough such positivity and personality to this project. Watching them design and create was an absolute pleasure.

    Wedding planner Darcie Swedelson of A Dazzling day Weddings.. by Darcie. Photo by Nikki Hancock Photography

    Darcie Swedelson of A Dazzling day Weddings.. by Darcie. Photo by Nikki Hancock Photography

    We were super excited to get to collaborate with Darcie again. She designed our gorgeous January 2013 window, “Passion for PINK.” Darcie had a very clear vision and brought her Western/glam theme to life for our May 2016 display. In speaking with her, we knew we needed to find the perfect SPARKLE gowns to bring out the earthy yet sophisticated design. Seeing Darcie’s original sketch come to life was a lot of fun. We really love all of the natural earth tones and warmth that was created in this display. Darcie is a laid back, down to earth person who produces amazing events. Darcie’s wedding planning philosophy is to create and connect ideas and personal choices with the natural beauty and architecture in many of the historic venues in Sacramento and the vineyards of the rolling El Dorado and Amador Foothills to create the ideal event. She believes every wedding should reflect the bride’s personal style and be created from love and passion.


    Nikki Hancock of Nikki Hancock Photography

    We were very excited to find Nikki Hancock and have her be part of our 2016 window partner program. Right away, Nikki jumped in to capture all of the elements of Darcie’s display. She brought a fantastic energy into the showroom, climbing into the window to get all the right angles and balanced on ladders to get all the details needed to show off this design. You can really see the passion Nikki has for her craft. She believes we can learn from the quality and technique of old style film shooting and at the same time embrace the convenience and cutting-edge changes that technology has brought to the table. Her goal is to get amazing images that will be treasured forever and to make the process as easy as possible while providing an amazing portfolio for her clients.


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  • For the month of April, we got a taste of Danish lifestyle philosophy by collaborating with Hygge Events to create a window display featuring the centuries old idea of coziness. Our team just added a fresh twist and took it to a new level. Hygge (pronounced Hoo-ga) is the Danish way of life that emphasizes sincere connections, coziness and shared experiences. That’s what we experienced in our collaboration with Hygge Events and Sarah Maren Photography who captured our window beautifully.

    Hygge [hue guh]: 1. life moments brimming with happiness, comfort, loved ones, favorite things, beautiful places; 2. savoring the present 3. the good life

    In December 2015, we came across Kylie and Sarah of Hygge Events via where else…social media. It seems like an appropriate place to find this team of creatives with a vision for what’s new and next. Always on the search for out-of-the-ordinary window decor, we liked what we saw so we reached out to this Northern California based duo. Lucky for us they accepted our proposal. And when we saw them as one of the FRESHbash teams back in March, we knew we were on to something, well, fresh for Sacramento. Unique out-of-the-ordinary design is what we are always strive for in our windows. It’s about creating an unexpected experience for our visitors and East Sacramento neighborhood. The definition above really explains the overall feel and style of Hygge. Sitting down with Kylie and Sarah to discuss their ideas for our April display was an easy laid-back, yet professional process. They easily imagined our large window space with a clean and relaxed layout. For months they created mobile structures, sourced the right furnishings and planned with Ana of Sevacha Cakes. The result was set design in its purest form.



    After having photographed our June 2013 window, we realized that it was way too long since we’d had Sarah Maren Whitehead back to shoot our windows. We missed Sarah and knew we needed our fix!  As soon as Sarah showed up to our showroom, she started snapping away. When you look through her photos, you quickly see what stunning photos she takes. It was definitely fun getting to talk with Sarah and learn more about her process. Always making sure to get the perfect angles and lighting to make the perfect image.  Sarah got her hands on a camera for the first time when she was 7 years old. She pursued the arts in college and continued her photography career working for a studio, her college paper and freelancing. She has been a professional photographer for 19 years working as Sarah Maren Photography. We love collaborating with her because she brings her love of light and fun, comfortable personality to every aspect of her business and life.



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  • In the bridal world, it is always exciting to get the opportunity to explore something new and different. This March, we had the honor of parterning with Rosaura Unangst, Artist and Owner of Pigment and Parchment, Christy Coleman, Artist and Owner of Indigo Designerie, and Carmen Salazar, Owner of Carmen Salazar photography.  We often work with event designers/planners, but it was exciting to do something a little different and get to transform our SPARKLE window into an actual art installation that will inspire our SPARKLE brides and visitors.


    Owner of Pigment and Parchment, Rosaura Unangst. Photo Credit: Carmen Salazar Photography

    P&P logo green not squareid logo cropped (1)Collaborating with Rosaura is a very creative process. We met with her in our showroom several months before the installation to really get a good sense of what direction we were going in. At our first meeting, she brought Christy Coleman of Indigo Designerie. It was an absolute breeze forming a plan with these ladies. The second we agreed on a theme and idea, Rosaura’s pens started soaring across the page. Plans for paper coral pieces and sea creatures came into sight and within minutes we had a full sketch of our March design.



    Initial design sketch by Rosaura Ugangst

    Rosaura’s life is devoted to seeing, creating, learning, & helping. She’s been honing her illustration skills for over two decades in Northern California. In a world over-saturated with apps & screens, she hopes to connect with practices that have delighted humans for centuries. She takes life from black and white to technicolor.


    Carmen Salazar, Owner of Carmen Salazar Photography



    Shooting our March window is Carmen Salazar of Carmen Salazar Photography. We are always happy to get a chance to work with Carmen because we know that we are going to end up with amazing photos. Carmen has the best eye and always manages to flawlessly capture the best of any event or installation. Carmen is based in Northern California and frequently shoots in Napa, Sonoma, San Francisco, Lake Tahoe and Sacramento. She is just a quirky girl with a kind heart that’s good at making strangers feel like old friends. She devoted most of her life to creating community – communities filled with ardent love, artistic growth and a sense of belonging to something bigger than ones self.

    “I promise that every decision I make will come from a place of gratitude and genuine curiosity on how I can document your unique story – because your love story is more amazing than you know. In the end – your love is your legacy and certainly an inspiration to those around you.” Carmen Salazar

    Carmen logo

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  • For February 2016, we teamed up with Kate Whelan Events and Megan Lucy Photography to create a love-fest in our SPARKLE bridal couture windows.

    We loved collaborating with Kate Whelan Events on our Holiday 2015 window so much that we asked Kate to come back and design for us in 2016! Lucky for us, she agreed! During this month’s installation, we got to sit down and chat about what it is to be an event planner and create original stories of love. The wedding world seems to be taken over by Pinterest and photos brides save. Rather than replicating Pinterest pictures, Kate makes sure your event is yours and not a copycat of someone else. We all want to be original and memorable, right? She will take your inspiration and ideas and really turn it into you, your soon-to-be hubby and your unique love story. Kate is the 411 for stylish weddings throughout Sacramento and Northern California. A true wedding alchemist, she transforms ideas into golden moments and gorgeous details that make weddings distinctive and totally unforgettable. Kate and her team love what they do. When there is passion in the planning process you can expect the extraordinary.

    plus size bridal gowns sacramento

    Kate Whelan, Owner & Senior Event Consultant of Kate Whelan Eventsplus size bridal gowns sacramento



    Meagan Lucy of Megan Lucy Photographers is one-in-a-million. Why? Because her amazing eye, fun spirit, and helpful nature makes her so in-tune with what her clients want. Meagan will jump in wherever you need her and seems to do anything needed to get the perfect shot. Meagan is based in Sacramento, where she has been shooting weddings, environmental portraits and large-scale events for years. Her shutterbug streak started showing itself in high school, when 2-year-olds were her first subjects. From there, she attended and graduated from the Brooks Institute of Photography in Santa Barbara, where she earned a bachelor’s degree in photography. Now she’s applying her talent to wedding couples, families and professionals all throughout Northern California and beyond.


    Meagan of Meagan Lucy Photography





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    Instagram: @sparklebridal







  • VIDEO: New Year New Window

    Our January window display was so much fun to see come together. Simple Country Weddings created a whimsical backdrop for this romantic scene. To hear Ramona talk about the hours it took to make the backdrop, makes us appreciate its beauty even more.  This month’s window video takes you inside the mind of the creative team that contributed to our January display. Special thanks to Go West Baking and Events, Accents by Sage Floral Design and Tuxedo Den.


  • For 2016, we are going even bigger and better with our window display partnering program. We have teamed up with 12 amazing designers that are the best of the best to inspire our SPARKLE brides and to create some unique, amazing displays. Keep your eye out for all of our 2016 sneak peeks and the big announcement of all 12 designers.




    Ramona Arnold, owner of Simple Country Weddings.
    Photo Credit: Shoop’s Photography

    To start off 2016, we partnered with Simple Country Weddings for our January window. We’re thrilled to have them here at SPARKLE as they were named First Place on the KCRA A-List. And Ramona’s work has been featured in Real Weddings Magazine,  along with other local magazines and national wedding blogs. So you know they are good! When speaking with Owner Ramona Arnold she really wanted to showcase their style by creating a scene of romance and whimsy, with a very classic feel.  The centerpiece of this gorgeous display is a very detailed backdrop of hanging white cones created from wax paper. This backdrop took her whole team a week to assemble. It is a piece that has to be assembled and disassembled piece by piece every time it is installed. This shows the commitment and attention to detail you get when working with Ramona and her team. Ramona is hoping this backdrop inspires our SPARKLE brides to think out of the box when it comes to their wedding decor. If you have an idea for a backdrop or a need help planning your wedding, all you have to do is ask. Ramona and her team will make it happen.


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    Amber Shoop-Felts, Owner of Shoop’s Photography
    Photo Credit: Herself!

    Ever get that fuzzy feeling when you see someone? Sound like love? Well then we are in love with Amber Shoop-Felts of Shoop’s Photography because that’s the feeling we get when we see her and her amazing photos. We got goosies when she agreed to document our January window display. Amber’s creative process captures the nuance of events and moments that may escape the natural eye. She really has a fantastic vision and sees things from all angles. Amber’s expertise comes from countless hours of practicing her craft, working with diverse groups of people and constantly absorbing knowledge in all things photography. From weddings and boudoir to families and pets, Amber has done it all. She stays up to date on technology, business and trends by attending various workshops each year. She has also been on the other side of the camera in her own wedding, boudoir and family sessions, ensuring she can relate to you and your need for beautiful images in a comfortable and fun setting.



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  • Aug2015x800Did you buy your gown BEFORE you found out about SPARKLE? Or is your Internet purchase NOT what you expected? Why settle when you can SPARKLE?!

    Surprisingly, we get many brides who come to us AFTER they have already purchased their bridal gown elsewhere, because they didn’t know about SPARKLE and the amazing experience they could have had choosing their SPARKLE gown from over 200 in-stock dresses.

    They feel disappointed of having only a handful of dresses to choose from at a chain store. Or they feel duped because their Internet dress purchase is a hot mess and NOT what they expected.

    Unfortunately, many brides can’t get their money back on their shop gown or internet purchase.  When these brides find us they visit and fall in love with our selection and and the SPARKLE gown of their dreams!

    During our Trade-In Event, you can “trade-in” your shop or internet gown purchase and get up to $200 credit toward your SPARKLE gown!

    Trading-in your gown as easy as 1-2-3!
    1 – Book your appointment – Click Here
    2 – Bring your original gown and receipt with you and present it to your stylist during your appointment
    3 – Enjoy up to $200 trade-in credit on your SPARKLE gown purchase!

    No hassle with returns, calls or haggling with the original store or website. See store for details.

    But you better hurry, this trade-in offer ends August 31, 2015.

    Book your appointment now so you can SPARKLE too!


    It’s our annual sale July 17-20 when all our 200+ in-stock bridal gowns sizes 14-30 are on sale with discounts up to 75% off!

    This sale only happens once a year. It’s an amazing opportunity for curvy brides to get a SPARKLE gown at a significantly reduced price and be part of the SPARKLE experience.

    Available on sale are beaded lace gowns, boho inspired dresses, shapely fit and flare silhouettes, gorgeous ballgowns, along with vavavoom curve-hugging mermaid styles and other unique designs.

    From simple and classic to inner-princess, SPARKLE has them all on sale starting this Friday, July 17 at 12 Noon.

    One-hour appointments are necessary and can be booked by clicking here or by calling directly at 916.538.6615.

    See you at SPARKLE!


  • Today marks the Annual Met Gala (or Met Ball) celebrated each year at the Metropolitan Museum of Art in NYC. The event highlights the Costume Institute, which this year is opening the Anna Wintour Costume Center. The Met Ball is THE fashion event of the year! And this year all of us at SPARKLE are THRILLED that Charles James is being celebrated for his glamorous work and impact on fashion design. He not only changed the way women’s formal wear was constructed, but he influenced everyone from Christian Dior to Balenciaga. Though he was not a household name as his contemporaries were, his dedication to meticulous construction and design is revered by so many in the fashion industry. And his gowns became a strong influence in the world of bridal.

    Because SPARKLE bridal couture is solely dedicated to sizes 14-30, we know a thing or two about construction. Our gown HAVE to be well-supported and constructed to give all our curvy brides a proportioned shape and hourglass figure. We weep when we see dresses that are flabby, bulky and a hot-mess! We believe curvy women deserve tailored gowns that are comfortable, stylish and extremely well constructed. This is why we LOVE LOVE LOVE what Charles James did for fashion and how he has influenced our gown collection. Check out the photos below to see how some of our SPARKLE gowns are reflective of Charles James designs.

    We’re celebrating Charles James all this month as we kick off our May window display with the help of Audrey Chaney of Botanica Floral and Event Design and Photographer Allison Stahl. All throughout May on our blog, Facebook, Instagram and Twitter, we’ll be bringing you videos, photos and tips on how you can add a touch of Charles James SPARKLE to your wedding day so you can revive glamor and help bring the ballgown back!

    First off, here’s the photo that inspired it all!

    charles james photo

    This iconic photo inspired our May 2014 window display. Vogue models in Charles James gowns in the ornate interior of French & Co, New York. Photograph: Cecil Beaton/Conde Nast Archive/Corbis


    Some of our gowns that have Charles James influence…can you see the connection?


    Charles James _SPARKLE bridal couture 1

    SPARKLE Stylist Hilari thought this gown had Charles James all over it! The pick-up skirt and corset back makes this SPARKLE gown a glamor girl’s dream!


    Charles James _SPARKLE bridal couture 2

    So excited ballgowns are back! Thanks to Charles James he mastered the full skirt to accentuate a woman’s waist. Here’s SPARKLE’s version from our I DO! Collection.


    SPARKLE bridal couture plus size bridal gowns sacramento

    The Charles James: Beyond Fashion exhibit will be at the Metropolitan Museum of Art in NYC May 8 – August 10, 2014. Lucky you can see some of his influences at our bridal showroom!


  • Oct Postcard FB

    We are always so excited when we get in new accessories! All the sparkle, shimmer and crystal – oh my! Our gowns may be sizes 14-30, but our accessories and jewelry are one-size-fits-all!  So this season when we got in some of our AMAZing new jewelry and baubles, we had to share! Gorgeous veils that will make any bride’s guests go ohhh ahhh, pretty earrings for the perfect BFF or family gift, the necklace that will make other holiday party-goers want to borrow (tell them they can get their own!).

    To make your STATEMENT and SPARKLE, we are offering all our accessories and jewelry at 20% off today through November 30, 2013.  Better hurry! The best pieces will go fast! So if you want that over-the-top crystal necklace, dainty heirloom earrings or any other detail to finish your bridal or holiday look, come by and see us for the best selection of:

    Necklaces, Earrings, Bracelets, Headpieces, Combs & Floral Pins, Veils
    Bridal Belts, Jackets & Shawls, Garter Sets

    For jewelry style tips, check out this SPARKLE Style video.