Solely dedicated to sizes 14-30
3200 Folsom Blvd @ 32nd St. Sacramento, CA
Call: 916.538.6615


    Since opening SPARKLE, I always had a vision of having a Dia de Los Muertos installation in our window. Bright colored flowers, our lace gowns and family photos of our brides’ loved ones showcased throughout the display. Dia de los Muertos may seem like an odd visual pairing for a bridal salon (especially one called SPARKLE), but it actually coincides with what our SPARKLE team does and believes in for our brides. Weddings are one of the most important life moments a bride and her family will ever experience. Weddings are all about celebrating life’s moments with family and friends. And at SPARKLE we cherish and celebrate that everyday with our brides. We get to be a part of all the excitement during the wedding planning – choosing their SPARKLE gown, helping mom look gorgeous, fun plans for the girl’s night out…but we also are a part of sadness or struggles too. For some of our brides, parents have passed away before or soon after the big day, illnesses have resurfaced or family stresses take over. The good times and the bad times are what we share with our brides and it’s what makes us love and appreciate them and life. The tradition of Dia de los Muertos embodies this sentiment. That instead of focusing on the melancholy longing for our loved one passed, we will celebrate their spirit and the joy, lessons and memories they gave us. Their vitality lives on in each of us they touched and brings hope to all who knew them. This is why with the help of the amazingly talented Jennifer Ruiz of Lovely Paper Flowers, we are celebrating the life of our loved ones passed by having a Dia de los Muertos-inspired design in our October window. Jennifer took on this challenge open-arms and gave it all the love and respect is deserves. We are so grateful for her creativity and for taking on such a heartfelt project. Christina Best Thomas of Christina Best Photography, not only captured all the details, but she also contributed a photo of her own grandparents. We’re lucky to share in several life moments with Christina – she and her partner Anne are both SPARKLE brides and will be celebrating their wedding Spring 2018, and we’ve seen her photography business flourish, so we are fortunate to have her partner with us on this window display. Life takes many twists and turns, but by celebrating ALL of life’s biggest moments, we can learn to find joy and love in even the saddest moments of them all. If you would like to contribute a photo of your passed loved one, feel free to stop by and drop it off, we will put it in a frame and place it in our window display. We’d love to honor and celebrate your family and friends.


    Sandra Gonzalez









    Jennifer was a make-up and hair stylist for about 8 years part time. While taking about 3 years off, (around the time she met my husband and got married) she started doing paper flowers for events. One of her favorite things about being a paper flower artist is the WOW factor –  when people see the flowers and are like WOW, that’s Gorgeous!
    Jennifer advises brides use photos when communicating what they want for thier special day. “Pictures speak a thousand words, pictures help you and whoever is helping you be on the same page. It doesn’t have to be exact but it always helps.”
    Though she loves being outdoors and takes inspiration from nature’s flowers, going to see the Egyptian pyramids and visiting Vietnam are on her wish list. She can’t be without her wedding ring, eye glasses, phone, car and comfy sweats! And when she’s not listening to everything from gospel music to pop and country, Jennifer can be found hanging out with her husband watching stand-up comedy on Netflix or playing pool.
    Her words of advice?
    Doing what you enjoy is worth more than money, its awesome to make money doing what you enjoy, you should still do it even if you don’t.”



    Owner, Photographer


    Christina has been a wedding photographer since 2015 and was inspired to pursue wedding photography full time when gay marriage was legalized, because love is for everyone! She’s had a camera at her side since 2005. From 2005 to 2015, she studied photography at Sacramento State, and ran a copy center. So as a result, she loves photos and prints! In 2007 she studied abroad and brought her camera with her to England, Scotland, and Italy. Chasing light and being on a big adventure got her hooked on documenting life and it’s beautiful moments.  Capturing all the fun and details is a blast, but her most favorite part is documenting love stories.  “It’s so fun to get to know couples and capture all their love and commitment to each other.” Right away, she notices the way couples interact with one another and make each other smile and laugh.

    We asked Christina what was one of her most memorable photography moments: Last year I shot an Assyrian wedding. It was a 14 hour day with over 650 guests! After that, I knew I wanted to be apart of all types of weddings, and could handle anything from huge crowds to quiet elopements.”

    When she’s not photographing, Christina’s planting flowers or succulents, swimming (she’s a total water baby and loves the water!), or listening to Kendrick Lamar’s “Loyalty”. She’s also planning her Spring 2018 wedding and having lots of fun with that! “I’m so

    excited to meet fellow SPARKLE brides. I’m not only a wedding photographer, but got THE DRESS at SPARKLE, which I will wear in April next year when I marry my love! I would LOVE to connect! Especially if you have any questions about photography, want to talk dresses or details or need a photographer!”

    Christina’s Pro Advice:

    Hire someone whose work you love and that you mesh with. You are with your photographer practically all of your wedding day. It’s important to have someone that focuses on you! 😉
  • Summer Hair Saves for Fall & Winter Bridal Beauties

    We’ve asked AVEDA Bridal Make-up and Hair Stylist Tessa Matsis Smith of Strands Salon & Spa to share some of her best hair advice to help get your locks over the drying summer sun and into a rich, full Fall head of hair.

    We know exactly where you are. You’re still in summer mode. You’ve basked on beaches, soaked up music festivals and brunched on patios while absorbing the sunshine rays. Get it. It was summer. But with the joys of this season unfortunately come tangles, breakage and porous sun-bleached locks. For Fall and Winter brides and bridal parties this serves a major problem for smooth and silky hair on your big day. Here are some helpful tips and products worth investing in to get your hair looking its best on your special day.






    Aveda Pramāsana Purifying Scalp Cleanser
    and Exfoliating Scalp Brush

    Start with the scalp. We all know now that a healthy scalp means healthy locks. Exfoliation is key to remove old product build-up on the scalp and relieve the healthy follicles of old skin cells to promote regeneration and continual health. Use an exfoliating brush before shampooing and add a pre wash scalp scrub to balance the ph and promote the best scalp health possible for shine, growth and abundance.

    Deep Conditioning Treatments. Use them. You will see an incredible improvement in your hair health. High quality treatments make a real difference because of the integrity of the proteins and moisture elements introduced to your hair. Let your towel dried hair soak for five minutes with any protein mask and endlessly for any moisture mask. Use a shampoo cap while soaking to open cuticle for maximum penetration and best results.




    Aveda Damage Remedy Intensive Restructuring Treatment
    and Dry Remedy Moisturizing Mask

    Use a sunscreen for your hair. We use sunscreen on our face, our décolleté, our neck… why not our hair? Protect your color and your scalp from being ravaged
    by the sun by using an easy spray on UV protectant.







    Aveda Sun Care Protective Hair Veil

    Blow dryers, flat irons, curling wands, oh my! A heat protectant is a MUST, especially when using a heat source directly on your precious strands. A protective barrier between your hair and your heat styler of choice will be the make or break between dry, brittle broken hair and healthy, shiny hair. Apply when hair is wet from mid-strands to ends and style as usual. The Aveda Smooth Infusion Style Prep also doubles as a 12 hour humidity defense while you’re out there frolicking in the elements. This product is an all time Strands Salon favorite.






    Aveda Smooth Infusion StylePrep

    Last but not least, leave in conditioners are not to be passed over. Leave in conditioners are vital because of the longevity of the contact with your hair. Left on to continue it’s good work, these products come in an array of forms such as creams, serums and sprays.







    Aveda Color Conserve Daily Color Protect


    A personal favorite is the Aveda Color Conserve Daily Color Protect. Rich in nourishing oils and conditioning ingredients, this creamy serum serves to condition and soften the hair throughout the day and also includes wintergreen as a natural UV protectant for your color. Thanks Aveda for this awesome product!





    Brides and Maidens, use these tips and products to arrive safely and beautifully to your wedding hair appointment. Your locks will love you and your stylist will thank you.

    If you’d like to book any wedding services or ask any questions about your hair, please stop in at Strands Salon and Spa, Tessa will be happy to chat with you and answer any questions you have about your hair and how to get ready for your Fall/Winter wedding!


    Tessa Matsis Smith
    Strands Salon and Spa
    3271 Folsom Blvd
    Sacramento 95816

    Goodbye Summer Hello Fall… even though Fall officially starts this month, we are still soaking up vibrant greenery in our Glam Garden themed September 2017 window display created by Carla Anglada, Chief Designer of Danielle Roe Events. It’s gorgeous inspiration for our Spring/Summer 2018 brides too! When it comes to our window displays, we always want decor that is unique, ahead-of-the-“ahem”-curve and fresh. Well, we think Carla, Danielle and her team kicked it up a notch! The combination of natural elements, drapery sheers, copper accent pieces and soft colored glassware all blend into a fantastical sight. To capture it all, we teamed up with Morgan Alanna of Morgan Alanna Photography to capture the behind-the-sparkle moments of how the display was produced. Meet our decor partners and learn more about their passion for weddings and what inspires them.


    Danielle Roe Events, SPARKLE bridal couture, plus size bridal shops, sacramento bridal shops


    Danielle Roe Events will be celebrating 2 years in business the end of this year. Danielle got her start working in the corporate world in the Public Relations field, planning corporate events and parties for clients and representing them to the media. When it comes to couples and clients she works with she enjoys seeing their connection with each other and to work with couples who are truly in love- it makes the day that much more special!

    While she has done some pretty incredible events, including associate producing a handful of national events for the Tony-Award winning play, Hamilton, her favorite moment has been thanks to one of her awesome grooms. It was a wedding that DRE did in Napa this year, the groom was just in awe of the whole day and teared up every time he saw his new wife or spoke about her. So incredibly sweet!


    Danielle Roe Events, SPARKLE bridal couture, plus size bridal gowns, sacramento bridal shops


    Carla Anglada


    Watching Carla’s vision formulate step-by-step was like seeing an artist’s painting come to life. As the Chief Designer of our September 2017 window, Carla brainstormed ideas and upon finalizing the concept, she took the idea and ran with it. Coordinating with other creatives and the SPARKLE team, she brought together all elements of the Glam Garden using wooden halo cutouts delicately wrapped in fresh greenery, soft airy sheers draped over a backdrop to a sweet tablescape. As Chief Designer, Carla works with clients to bring together their ideas and execute them to perfection.

    Danielle Roe Events Pro-Tip

    find someone that fits with your personality.  While we all have packages that we offer, chat with your potential planner and make sure that they really understand what your working style and communication needs are. Your planner should always be willing to be flexible, within reason, to your needs and accommodate your production needs.



    morgan Alanna Photography, SPARKLE bridal couture, plus size bridal gowns, sacramento bridal shops
    MORGAN ALANNA photography

    Morgan has been a wedding photographer for two years. She’s always enjoyed photography as a hobby, but after being laid off from a corporate job, she decided to dive fully and whole-hardheartedly into her creative side. And photography has been it for her ever since. Despite she being new to her profession, she was recognized for her talent by having two photos featured on the official Sony Camera website. When she’s not photographing you will find Morgan painting, reading or listening to her current favorite tune called, “Give Me the Simple Life,” by Steve Tyrell.
    She absolutely loves the positivity and happiness she gets to experience when shooting a wedding.  She admits, it’s a high stress job, but she states that the stress forces her to dig deep into both her creativity and perfectionism as a photographer! And for her, that makes each wedding a unique and beautiful experience.

    Morgan Alanna Pro-Tip

    Interview them, and don’t be afraid to shop around! Your style should be highlighted by the photography! If your photographer has a super bright “catalog-look,” but you are a more Boho-hippie kinda gal, then you will probably hate the photos! No matter how talented the photographer is!

  • August 2017 Window Display
    Our August 2017 window, designed by Marjorie Perez of Something Planned Events is inspired by the warmth of summer and aspirations of the perfect wedding. Dream catcher-inspired mobiles using intricate laces and motifs of sand, florals and weathered decor creates a relaxed  scene. The custom canopy gives off a boho vibe for outdoor events. Special thanks to Justin Buettner Photography for the photos.

    sparkle bridal couture, something planned events


    Perez was in high school when she started creating memorable experiences. Later as a full-time Legislative Assistant she had the urge to p lan events. Now over the past 20 years, she has coordinated everything from weddings to Quinceaneras to baby showers.  And she has received past Professional of the Year and President’s Awards from the Association of Wedding Professionals International.

    What she loves about planning are the initial stages of learning what a couple would like.  But the biggest reward Marjorie says is the end of the night, “when it has all come together and the couple’s dream has come true, but most of all they have truly enjoyed their big day.”

    Marjorie finds inspiration in all things, from everyday items to nature. And even though she could go anywhere in the world, her favorite place to be is with her family, including her three children who are also part of Something Planned Events. In her spare time she enjoys spending time with family, relaxing and cooking.


    sparkle bridal couture, plus size bridal gowns sacramento, justin buettner photography


    As a young child, Justin was always making videos and shooting images of his toy Star Wars action figures. He went into cinematography when he lived in Los Angeles, and then became Head of Graphics for right out of college. He has been primarily a wedding photographer the last 13 years, which is something he loves – working with people. He loves their stories and their personalities.

    One thing you will notice about Justin that he’s a people person, which his clients love because he asks a lot of questions and learns about them. He believes there is something to learn from everyone he meets.

    .With experience comes some great insight. Justin advises, “I would say meet with multiple photographers because personality matters with this hire (photographers are around you a lot on the wedding day). Make sure you see a complete body of work and not just look at the highlight reel that is the portfolio page. It is important to see how a photographer handles a whole wedding day and how they handle different types of lighting conditions.”
    When Justin isn’t off shooting in some beautiful Pacific Coast area, you will find him playing with his kids, playing basketball, drawing or planning his next great white shark cave diving excursion.
  • Summer brings on sun-filled weddings by the shore and beach beautiful brides walking in the sand. For our July 2017 window we wanted to bring that summer spirit with beach-themed decor by Shari Wise, owner of Events by Wise and captured by Carmen Salazar-Burke of Carmen Salazar Photography. Whether it’s Monterrey, Maine, Hawaii, Mexico or some other exotic beach locale, the sound of waves and fresh sea air calms your soul and rejuvenates your mind. Two things all brides want.

    sparkle bridal couture, plus size bridal gowns, sacramento bridal shopsSHARI WISE
    Owner, Events by Wise

    Shari may have started a professional career in accounting and human resources, but it was 6 years ago when she planned her daughter’s wedding that she realized she had another calling as an event planner. But she’s always been a planner at heart. Even as a child she organized and coordinated the neighborhood kids to put on skits and plays.

    Now as a full-time planner, who loves Hawaii, country music and oldies, she enjoys working with couples that have similar tastes and strives to make each couple’s event as perfect as possible. Her reward is knowing she is taking away a couple’s stress and helping them enjoy their wedding day. She started my business out of her LOVE for weddings.  “I want everyone to be able to have the best wedding possible!  I want all their family and friends to enjoy the wedding and if I can help with that then I have done my job.”

    Shari’s Planning Advice: The earlier you start with a planner the better. Why struggle through it all when a planner can help you from the start!  Even if you do not want full-service planning, they can start you in the right direction and help keep you on track.

    sparkle bridal couture, plus size bridal shops, sacramento bridal salons

    When Shari isn’t planning weddings or other special events, you can find her spending time with her family, reading or outside gardening.




    sparkle bridal couture, plus size bridal gowns, sacramento bridal shops

    Carmen Salazar-Burke
    Carmen Salazar Photography

    Carmen is a free-spirit who captures images that reflect the natural state of her surroundings and emotions of those around her. Having traveled throughout the US and beyond, she finds beauty in the details and textures of her subjects. As the Founder of Fresh Bash, a collective event design competition, she is used to working with other event pros who push the envelope and she is constantly seeking new innovative way to showcase her clients through her photography. When she’s not on a shoot or exploring new locations, you can find her working on a DIY home project, playing with her dog or trying  out a new yoga class.


  • It’s that time of year again…when we open up an entire 4-day weekend to offer SPARKLE gowns at ONCE A YEAR Sale prices! It’s the BEST time of year to save on a SPARKLE gown and to celebrate with your BFFs and family! Book your appointment now – they go fast!!
    Our ANNIVERSARY SALE is the best deal of your life for the best day of your life!

    Friday July 14 – Monday July 17
    ALL 100+ SPARKLE gowns sizes 14-30 in stock will be ON SALE!!
    30% – 75% OFF – Gowns starting at $99 – Gowns regularly $2800 on sale $1699!! Save $$$$
    Book your appointment now for best selection > First Come First Served

    Sale will be held at SPARKLE bridal couture:
    3200 Folsom Blvd. Ste. B, Sacramento, CA 95816
    For questions, please call or text: 916-538-6615

    Please note – this is a cash/credit card and carry sale. So payment in full is required at time of purchase. No hold or lay-aways during sale. All items are sold as-is.
    One hour appointments during sale dates.

    Again this year we are representing Sacramento as part of the National Bridal Sale Event! We are one of over 700 bridal salons honored to have our Anniversary Sale as part of this event!

    plus size bridal sacramento

  • image2Sharon Phantha

    The White Elephant Co.

    We approached Sharon, owner of The White Elephant Company, after we saw her impressive work for our May photo shoot. We are always on the lookout for new, fresh styles and we think Sharon is a visionary. The combination of organic textures (woven baskets, woods, and plants), with brass and gold metals creates an inviting and natural look that have carried us away. Her styling while incorporating familiar items, such as macrame, is a breath of fresh air to wedding and event design. We love how comfortable the display feels, while retaining a formal heir. Thank you for bringing your style to SPARKLE Sharon!






    u334355782-o668616332-54Leilani Paular

    Leilani Paular Photography

    Leilani’s passion for photography developed since childhood, as she often saw her mother with camera in hand and gathering family together for photos. Weddings became a favorite subject, with each one being so different and beautiful. For Leilani, being a wedding photographer is a gift because she gets to capture a such a special part of life for a couple. Capturing the nervous excitement and joy and pareticularly moments between the father and the bride, are a few of her favorite parts. When she’s not photographing, she travels with her family (most recently to New York). We are so happy to have her again as our featured photographer and can’t wait for everyone to see her work!

  • DSC6166Jessica Shurtleff

    Joyeux Events

    Meet Jessica Shurtleff of Joyeux Events. Jessica has years of experience in event planning, even before starting her own business. She definitely brought full party vibes to this month’s window. Creating a full fiesta in our May Window meant bringing color in the way of pom poms, photo banners, and a cake created by Ruboolus Bakery. We were so pleased with the full concept for Jessica’s design; including an entire photo shoot, preceding the actual window install. Thank you again Jessica for doing double the styling for May’s window.







    sagedovephoto_1483223742_280Brittany Williams

    Sage Dove Photography

    Our photographer of the month was clearly born with a natural gift; you wouldn’t guess she has been doing photography for only a year. Meet Brittany Williams of Sage Dove Photography. Being a romantic herself, capturing that distinct love between each couple is a principle key in her style and the reason she loves shooting weddings so much. One of her favorite shots is capturing the groom’s reaction as he sees the bride walk down the aisle. Being able to see the emotion on his face switch from nervous, to overwhelming joy is unmissable. Its pure love and the the entire purpose of the wedding is so clear in that moment. As a mother of three, Brittany’s days are usually full, but they try to make room for quiet time to enjoy together.

  • Inspirations By Gina_04

    Gina Shrewsberry

    Inspirations by Gina

    We were thrilled to have Gina come on for our April window. She came to us with a clear vision of how she wanted to usher in spring. A trip which lead her to encounter the beautiful cherry blossom and inspired her to bring the brightness of this flower to SPARKLE. We adore all the pink tones that were incorporated into her design and how elegantly the typically whimsical color was used. Gina will be partnering with us again to capture the beauty of the harvest season, so make sure to check back in November!



    View More: Jean

    Emily Jean Images

    Emily has been a photographer for seven years. A passion that started in high school and put her through college, continues today in the form of wedding photography. Though we see an array of styles, Emily’s favorite is still weddings. She loves being a part of that special day and capturing details so often missed in the excitement. It’s a different experience every weekend, Emily noted, and it’s so important to capture the way that day felt; the emotions and energy that you can feel in that moment. When asked what she does in her free time, Emily’s response was “shoot more weddings!” Photography aside, she enjoys traveling and is excited for her upcoming trip to Africa.


  • Love in Bloom

    IMG_4405Monique Arellano

    Bells Custom Design

    We are so grateful to Monique for making such an incredible display this month. The craftsman ship behind the paper flowers backdrop is impeccable. When you look at the display, you begin to notice each flower is different than the last; much like each one of our brides. Though just starting her business in January of 2017, Monique has had plenty of experience with decorating for friends and family. When you look at this display, its undeniable that she’s done this before.







    Meagan-Lucy-0001Megan Lucy

    Megan Lucy Photographers

    Say hello to February’s window photographer, Megan Lucy. Megan has a very strong photography background from attending a specialized school in Santa Barbara. While Megan embodies professionalism and a keen photographic eye, her effervescent personality also makes her a joy to work with. When looking for a wedding photographer, you want someone with an impressive portfolio and easy to work with: Megan is definitely the best of both.